Three new guides on the MBX Reach blog

The blog that opened with a guide on opt-in now has four articles. The new three cover the parts of email marketing that decide whether a campaign arrives and gets read, and each one is published in six languages: English, Spanish, Portuguese, German, Italian and French.

• Sending from a new domain: inbox providers judge a sender they have never seen by its first few thousand emails, and why the first campaigns should be small.
• Hard bounces, soft bounces and complaints: the three numbers on a campaign report that decide whether the next one gets delivered, and what to do about each.
• Subject lines that get opened: six things about a subject line that change whether it gets opened, and one way to find out which works for your readers.

Sending from a new domain →

Hard bounces, soft bounces and complaints →

Subject lines that get opened →

Browse the blog →